What we do?

Serious Games Asia develops learning technology adoption strategies for organisations using simulation training games and game intelligence softwares.

We believe that learning matters because it can deliver real change. Our passion is to provide learning through engaging and evidence-based simulation games. Lifelong learning and development is fundamental to any individual or organization as it  offers improvement of job performance, acquiring of new skill sets and increased productivity. Serious Games Asia has the experience and capability to advise organizations at every stage of their learning technology transformational journey, from developing technology adoption strategy, to implementing fully customized eLearning curriculum and assessment measurement.

Measurement and analytics are two core strength of Serious Games Asia. Metrics are the numbers we track, and analytics refers to the analyses and decision making. We have the ability to help individuals and organisations to visualise and understand these large amount of simulation game data.

How we do it?

Through our years in managing simulation games projects, we have co-developed our own ‘Serious Games Design, Validation and Accreditation Framework’ to turn simulation game development into a simplified step-by-step process.

The game design starts by defining who the target audience, the game objectives and the expected outcomes. The game is then constructed around the learner. First we build the learning content with the new ideas, principles, or concepts which we want to impart. Then the game provides the opportunity for the learner to apply the content. This will allow the learner to learn through experience. Finally, the learner will get feedback from each game play explaining the results of the learners’ actions taken and the relationship between the actions and performance. These feedback are visualised through our dashboards for learners to get an insight into all the metrics and analyses.

Here we have our very own artificially intelligent bot – Nutrix to assist in each stage of the journey.

Simulation Games

We co-design our training and assessment simulation games with the specific domain experts.

What are Simulation Games?

Definitions from different dictionaries for Simulation Games:

      1. A game in which participants are provided with a simulated environment in which to play.
      2. A type of digital game that presents the player with a simulation focused on a real-life scenario.
      3. Computer games in which players are provided with a simulated environment. Such games contain a mixture of skills, chances, and strategies to simulate an aspect of reality.
      4. A game that contains a mixture of skill, chance, and strategy to simulate an aspect of reality, or a simulation that has a game structure imposed on the system.

A simulation offers the ‘virtual world’ phenomenon that we are living in, and it is in this virtual replica that learning occurs in a profound way that engages learners by requiring them to develop a personal model of that ‘virtual world’ and how to engage with it. It is like recreating a hospital ward where patients with real problems requires the attention from the medical staff just like in the real hospital. However, simulations go beyond the active-learning assumption. In particular, we could argue that they embody two core ideas.

The first of this is the notion that the world (or at least the specific phenomenon in which we are interested) can be modelled, by which we understand that a set of relatively simple rules can encapsulate the fundamentals of a given situation. Those rules might take the form of some kind of decision-making architecture (e.g. select medication, priority of patients, etc.), or of personal or institutional characteristics (e.g. learners’ intrinsic desire, or for optimisation of gains), or indeed of random events (e.g. using dice to generate chaotic situations).

The second assumption is that the world is complex, by which we understand that despite such simple rules, the results are intrinsically uncertain and non-linear, because of the chaotic nature of human interaction. Put differently, when we run a simulation then we do so in the knowledge that both the process and the outcome will vary from iteration to iteration, and indeed it is precisely that uncertainty that we wish to convey to learners.

Game-based learning is one such pedagogical approach with the notion that the world can be brought into the classroom in a way that allows participants to actively engage with – and immerse themselves in – the material. Games offer an excellent way for learners to build knowledge and skills in a learning environment that they control. For the trainers, it opens up new spaces for interaction and moves the focus on to learner-led learning. This is succinctly captured by the proverb: “I hear and I forget. I see and I remember. I do and I understand.” We can indeed conclude that simulation games are especially good for exploring relatively complex topics, with many dimensions and factors with the main focus is the development of skills.

Serious Games Asia’s Approach to Simulation Game Development

There are 3 main guidelines for developing Serious Games or Simulation Games.

          1. Clear Learning Objectives
          2. Alignment of Learning Objectives, Game-Play and Assessment
          3. Provide Feedback

The game-designer needs to have clear learning objectives. These objectives forms the foundation for the simulation game. Without clear objectives, there is a strong danger of creating little more than a diversion or entertainment projects. Clear learning objectives allow the designer to create an appropriate game-play, as well as an understanding of how learners might understand what the simulation is for. These learning objectives typically relate to: knowledge acquisition; skills development and; attitude change.

The second key requirement is that the learning objectives need to shape the game-play and assessment in such a way as to allow those objectives to be achieved. Equally clearly, knowing what your objectives are will also make this process much easier and will facilitate a review of whether they are being met by the simulation as a whole. The simulation games need to create environments within which learners can achieve the learning objectives. Similarly, the assessment should focus on the processes, outcomes/outputs or on subsequent reflection.

The last requirement is game feedback. Without feedback, simulation games lose the vast majority of their pedagogic value. Unfortunately, this is one of the most overlooked aspects of simulation games. We gather our feedback results from (1) processes,(2) players (including non-playing characters) and (3) outputs. One of the advantage of simulation games is the real-time feedback that takes place at multiple points throughout the gameplay. These feedback data could be visualised immediately after the game-play, when learners can still recall their actions and thoughts, connect it to their learning.

Serious Games Asia partners with our domain experts through each game design and development journey. 



We visualise your game data results through our user-friendly dashboards.

For each new dashboard Serious Games Asia starts by establishing the game objectives with a very clear expected outcome. In so doing, we would then be able to define who the target users of our dashboards will be and what they want to get out of the dashboard. The possible users could be divided into five different roles:

1. The Client: The client usually refers to the organisation, the one paying for the service, who would need to have a deep insight in how the game, as a tool, could help in reaching the objectives of the organisation. It is important to be able to present how the game data is able to identify and support learner retention and understanding of a specific topic.

2. The Subject Matter (domain) Experts/Instructional Designers: The domain experts acting as instructional designers are the ones that Serious Games Asia works closely to understand the game narrative in relation to the game scores. The domain experts/instructional designers need to ensure the game data properly reflects the expected outcome of the learners through the game data. This will then be able to provide a better insight into the learning ability of each individual learner.

3. The Trainers: Besides the domain experts, Serious Games Asia needs to work with the trainers to better understand which set of results will aid them in better profiling their learners in terms of the individual weaknesses and strength. Such insights into the performance of individual learners will better enable the trainer to provide personalized guidance.

4. The Learners: At every stage of our game development, we constantly check in with the pool of learners through playtest so that we can gain extensive insights into their behaviour and take-aways from the game. It is through these playtest sessions that we get direct feedback on what is important and useful to be on the dashboard.

5. The Game Development Team: Serious Games Asia’s project managers serves as the bridge between the game development team and the domain experts to ensure that the important actions and outcomes are tracked as assessment points within the games. These assessment points provides the necessary evidence for knowledge, Skills and Attitude of learner.

Game analytics provides the foundation for clear decision making. With the evidence, organisations could decide on specific interventions that allows them to increase productivity and save on resources. We strive to continually improve on our analytic tools and our dashboards to expand its base functionality to make them just as fun and effective to use as our games.

Connected Devices

Together with our domain experts, we Co-Design innovative High-Fidelity Connected Devices to our Simulation Games!

In some simulation games projects, there is a need for a ‘hybrid’ physical fidelity device where a task highlights the need for a simulation game to possess higher physical fidelity in one sensory attribute over another. In such a case, Serious Games Asia is required to develop, procure and/or modify special-purpose interfaces in order to ensure the stimuli defined by the task as being essential in the development of skills or knowledge are presented to the learner using appropriate technologies. This could include 3D printing of body anatomies, tracking sensors, etc.

Take, for example, a medical simulator developed for intravenous cannulation. Here, the task is an actual ‘hands-on’ experience to insert the cannula into the patient. The skill to be trained were mostly perceptual–motor in nature, but the decisions and gaining experience based on immediate feedback is  complex. This is the reason why a hybrid physical fidelity solution is used to train intravenous cannulation skills based on:

      • a high-physical fidelity visual representation of the patient’s arm by using 3D printing;
      • a high-fidelity software simulation reproducing the physical and volumetric effects of penetrating different layers of the arm;
      • an interface consisting of a binocular viewing system and a pair of pressure sensor woven soft gloves paired with a commercially off-the-shelf haptic feedback glove controller, capable of reproducing the force and tactile sensations associated with cannulation and the induced sound effects experienced when injecting through the patient’s arm.

Serious Games Asia makes training realistic so that real patients are not part of the game.



For any enquiries, please write to us:

Email: ivan@seriousgamesasia.com

Mailing Address: Towner Post Office, PO Box 189, Singapore 913227